February 23, 2023

Expanding Possibilities of eCommerce in Nepal


The eCommerce industry in Nepal has tremendous potential for growth in the coming years. With a population of over 30 million and increasing internet penetration, Nepal presents a huge market for online shopping. As one of the leading eCommerce platforms in Nepal, Daraz is at the forefront of this growth and expansion.

According to a report by e-Conomy SEA 2019, the eCommerce industry in Nepal has the potential to reach a market size of $2.7 billion by 2023. With an annual growth rate of 25%, the industry is expected to create more than 200,000 jobs by 2023. The report also highlights that eCommerce is likely to become one of the key contributors to Nepal’s economic growth.

Daraz, the largest online marketplace in Nepal, has been making significant efforts to drive this growth. Since its acquisition by Alibaba in 2018, Daraz has been able to leverage the expertise and resources of one of the world’s leading eCommerce companies. This has enabled Daraz to invest in improving the customer experience and expanding its operations.

One of the ways Daraz has been expanding its reach is through its focus on improving its delivery services. Despite the infrastructural challenges in Nepal, Daraz has invested time and resources into making its delivery faster and more efficient. As a result, its end-to-end delivery from sellers to buyers has improved significantly and is now on average faster than other Daraz markets in Pakistan, Bangladesh, Sri Lanka, and Myanmar.

Another way Daraz has been expanding its reach is by increasing its seller base. Currently, it works with over 10,000 sellers across the country. This has helped to increase the variety of products available on the platform and cater to a wider range of consumer needs.

Moreover, Daraz has been introducing new features and services, such as prepayments through debit and credit cards, to make online shopping more convenient for its customers. The platform has also organized several campaigns and sales events to attract more customers and increase sales.

The future of the eCommerce industry in Nepal looks bright, and Daraz is well-positioned to capitalize on this growth. With its focus on improving the customer experience, expanding its operations, and introducing new features and services, Daraz is likely to continue driving growth in the eCommerce industry and contribute significantly to Nepal’s economic growth.